The technical, sales and marketing teams gathered in a formal session to discuss current market affairs and forecast trends. It was with purpose to strategically move forward to greater success in Asia Pacific.
The demand for food safe products is still growing, in fact, rapidly due to decades of education and advocacy around the world. Food manufacturers are becoming more aware of the importance and availability of food-grade lubricants, together with relevant certifications specific to consumer needs. A few examples are Halal- or Kosher approved food processing and products.
Mr. Feenstra’s visit to the office is a boost of confidence and assurance to Tecsia Lubricants. Aside from learning in-depth of ANDEROL’s role in Europe, the organisation was also received first-hand information on new product lines, packaging and marketing materials. The brand training wrapped up very favorably after gaining new knowledge and experiences from one another.