A project, initiated by both E50 and NUS, prompts Tecsia Lubricants to be contacted for an insight story. Being a first-time winner of the E50 awards, it was with pride and joy to participate. A team of NUS business students consulted with Tecsia’s marketing team regarding the company’s journey in the lubricants industry.
The article was published on 15 September 2015 in The Business Times. Written by the NUS team, the article talks about Tecsia Lubricants’ core competencies, business strategies and product positioning. It also sheds some light on its business model.
Tecsia Lubricants has come a long way and it is a learning journey day to day since its establishment about 40 years ago. With adaptable strategies in play, the company has grown steadily in recent years, where it now represents nine brands from United States of America and Europe. Each brand of lubricants caters to different industries and markets. Tecsia Lubricants has enabled its employees with versatility to tackle lubrication problems from all angles to provide solutions with different disciplines.
This year, Tecsia Lubricants is climbing newer heights in E50 again. Upon reaching a benchmark, the organisation is driven to carve new milestones. Having a presence in print media elevates the brand and instils confidence in stakeholders, to whom Tecsia Lubricants owes part of its success to.